How to make the value of 6 hundred million products

类别:Industry information | 日期:2016-02-23 | 点击数:2515

What is the biggest business pit?


Xing Kai venture in the first year loss of 10 million.


Xing Kai before the start, is a listing Corporation executives, the products are also very tall.


Xing Kai's second products, paper box! yes, it threw the paper box.


An annual salary of executives listed, but quit business had the most LOW paper box, former colleagues were shocked.


But Xing Kai said: "I will be the only product to buy 100 million boxes." this year he will sell 6 hundred million!


A small team of less than 10 people, a year to sell 600 million boxes of paper, crazy? Do not say first sell do not sell out, is that production has a problem, what Xing Kai?


Xingkai has a label, executives of listed companies, annual salary of one million, is a typical representative of the middle class. But he would dare Chuaizhuo a dream quit out of business. I have always felt that entrepreneurial talents for bile fertilizer, because in their eyes without walls. Xingkai is not the kind of one eye can see courage, but his audacious in the extreme, is he at the start of his ruthless.


If others venture is hit by lightning and the Xingkai's first venture is simply in step on shit. Not to engage in unspoken rules, not a single brush, plunge into the Taobao business in. The results stepped foot on didn't 10 million, before when executives that money loss to the bottom of the pants are not. For individuals might be re looking for big company executives. But Xingkai muffled to his wife to buy a house with the money to move out continue to venture, not make electricity make carton!


Entrepreneurship which is so easy? United States hooked up a few months, suspected cases with inadequate human ah, don't! Good luck with the hundreds of thousands of probation, not glue to stick the box said ah, forget it! The only product, millet on the small half a year, the cost is too high is not considered.


Look and stepped into a pit? to tell everyone results: 2015 sales of more than 35 million, Aurora oils, three squirrels, mattress graceful music, Yunnan Baiyao, donkey hide gelatin, logic thinking are with his cooperation, only to give him a billion of orders. This year to sell 6 billion a cardboard box.


The valuation of $100 million, he wants to subvert the traditional paper box. How did he do that?


Some time ago, Xing Kai and explosive goods membership will share his entrepreneurial story, let's look at the only product manager of the product, how to make a valuation of 6 hundred million cardboard boxes!


10 million failures: to find the real pain points


Hello everyone, I am a tear to the founder of Xingkai, is also a tear of product manager. I think the product to do, just do a good job experience is not enough. You have to learn to mining user real pain points, for product development design, product competitiveness. How to mining? I think to from the product point of view. There are three types of people, a torn real users: consumers, business owners and packagers.


First talk about the consumer, I 12 years began doing cosmetics business, I had to improve the user experience, do yourself a version of the package, in the molding box embedded above Velcro, get wrapped up a pull on the open! Although my business failed, but the box is much users favorite. I found the first users of carton, is the consumer. The tear that open experience hit trouble out of the box user pain points.


Second is the proprietor of an enterprise. Because the box is a good experience, I am confident, so and millet to talk about the cooperation, the result is millet recognized our packing box, but not acknowledging our price. This let me know, for enterprise users, the cost is their best judgment based on. So I have continuous product iteration to reduce the cost of even lower than the general carton, follow more enterprise cooperation.


And the third is the warehouse staff. Users of the most easily overlooked. But think carefully, warehouse staff's duty is what? Packaging. So they are equivalent to our products use enabled end. Their pain points is packaging trouble and unsafe, is often carton scratch. We for this, serrated edge there is no right angles cartons and packaging steps easier. As a result, packagers always preferred the carton, only product will therefore to us additional orders.


Inspired by these things to me is to find the real users, solve the real pain! When you put the product is good enough, the world will go to support you.


6 hundred million of the value of the product to create cheats


Find the user, the how to improve the products do? Here to share with you a secret, I call it contact point methodology, the cheats throughout I build a tear to the whole process, I think it is worth six billion.


The first step, the product contact every step diagrams!


Want to make products must look at the contact point method on, a user study in the whole process of product contact, the details of every step of the process. With little said is in various senses, sight, taste, behavior under the condition, the user is how to contact.


To box as an example, the user begins to contact, how to see? What would open? What feel? Hard and thick degree how? And set the product user and contact of each link to a node, then the whole contact process diagrams, one by one to study, in optimization process to find product improvement, subversion was born.


The second step, the product may not do it!


Know where the product to be changed, also dare to get a lot of impossible, will subvert!


When I began to talk to the SF, SF for my suitcase in the country can use. A tear is double-sided adhesive paste boxes, but sticky glue will be worse with a drop in temperature, cold weather is not sticky. Was the whole of China are only the production of the normal temperature glue SF proposed our box needs to adapt to the different climate, we meet requirements of SF, was rejected.


This is from a challenge to traditional industrial products manufacturing limits. Later we developed a at 20 degrees below zero to zero on 60 degree can be effectively bonded full temperature glue. Challenge the impossible, but also the courage to break through the limit of traditional manufacturing industries, make the product more further.

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