Recently about the topic of how to integrate traditional printing and Graphic Express Printing shop has been suspicions will continue, but there is one thing you can be sure of, and ultimately customers don＇t care about printing using what kind of printing, customers only care about the price, quality, service period and the four key factors, when supply exceeds demand and a decline in demand, how can improve customer viscosity, is the real focus of traditional printing and Graphic Express Printing.
Let all is the result of expansion over the past few years, with the rapid economic growth and rapid business development, traditional printing enterprises and graphic shop days are too well, self-confidence will do a lot of bold attempt, we therefore walk some detours.2015 China economic into low on growth order, in the past a lot of capacity caused by excess supply exceeds demand began to focus on the outbreak. For any non monopoly industry, the most important is the customer, the customer, the business and enterprise survival development the cornerstone, once there is no customers more powerful equipment will also be useless. The printing industry have become so interdependent that everyone quiet heart, thinking And the future king, inadvertently peers began to frequent contact, each other learn communication, forums and conferences in also have more wise thoughts have been excavated.
Clear cognitive ability
Relative a few years ago, the traditional printing enterprises and graphic shop rush to build a website, carry out B2C imaging and business card, and now, we are busy doing product and enterprise internal work practice. Before only Hong Kong BioDuro, global printing in Hong Kong, Taiwan Jian Hao as the standard catalog, a few years ago has only a few domestic synthetic version of the company and B2C website follow do offline and online product catalogues and category guide, now some Graphic Express Printing shop also began to trial catalogue of standardization.
Such as intelligence screen printing and bee quick printing, all do standard products catalog sales. Another example is Shanghai Guang Yi, Tianjin lucky strike and other graphic express printing enterprise, also based nature of printing, steadfast good customer service, proving that we are basically in can ground facts, which makes the printing industry printing + Internet will have a greater likelihood of success.
Distribution of interests between the value of recognition in the future are directly, the same Graphic Express Printing Industry and the traditional printing industry joint customers in addition to a small number of outdoor, the vast majority of business advertising design company, printing service providers, now we recognize these middlemen services are valuable, the cooperation ecological chain nodes more clearly and complexion, the clear division of labor to lay a good foundation. In the past the traditional printing enterprises and graphic shop between low degree in advertising design and printing service provider awareness is not enough, and now more mutual compromise, each node based there. When it is printed on the enterprises of their own have a clear cognition and positioning, reason will not impetuous development Business.
The risk of the printing industry in 2016 is still great, but the foresight of India leader, will we light up the new industry lighthouse.
With the industry trend of development
Enterprises can and enterprise competition, but unable to compete with industry trends, the future industry development trend is basically optimize production, specifically, high-volume business focused on the production, small batch business dispersed high-speed submitted. Mass value lies in the capacity and price, small batch value lies in service and speed. This trend and direction in the green printing requirements will be more rapid, previous domestic traditional printing and Graphic Express Printing difficult integration, mainly lies in the following factors:
1. Each of the small abacus. Cooperation from each takes what he needs and interests can be allocated in a dynamic balance. Quick printing shop on digital printing equipment, printing and Postpress hand to make money, rarely to the upper reaches of the extension ability; and printing factory is more focused on the production of the printing, the lack of ability of the advertisement design, so their customers are the source is advertising design company, printing brokers and other institutions. We will find that, in a printing industrial park, if there are several graphic shop, then remaining factories will not last digital printing equipment, because once the amount of printing is absorbing the shop near the figure, printing factory investment figures there is no profit.
So more reasonable model is printing factory settings in the suburbs, graphic shop as sent and documents confirm point set in the city, because the living source and final customers are in the city. This pattern is prevalent in Hong Kong and Taiwan, to the mainland was but was not successful. The reason is that where? Because the past economic environment more relaxed, we very difficult is division of labor and cooperation agreement, and now that the economy is not good business plummeted, everyone should pondering how to tide over the difficulties the. This is to focus on the production of dispersed trend and value of the service.
As ＂difficult＂ qiongzesibian ago 2. Don＇t need.2015 all day also counted to relatively more moisture, although business is not as good as ten years ago so downwind downstream, but enough profit traditional printing enterprise and digital printing enterprises fragmented. Two proud people are very difficult to work with, the enterprise also is same, primary and secondary relations is always there, but we have ＂Ning when beheaded, not do Pteris personality, not roots Zhide, sincere cooperation for a long time, so everyone for the commercial mode of construction is not cored. New printing production center + graphic shop＂model is very difficult, which is a new ecological chain than the old ecological chain In some special aspects can meet the needs of customers to develop and grow.
Strong current central final (shanchongshuifu doubt no road, new vista village. Recent Foshan Fuli diagram for industry to develop a new train of thought, the five level system to do centralized production and distribution service business. Backpackers (mobile data acquisition point), the stagnation point store (confidential data collection points), park shop proofing Center, data acquisition point), district level shop (scattered urgent order processing center, data acquisition point), the municipal store (headquarters support center, digital printing factory) system, the way to promote the smooth, indicating that if the picture and store management and cohesion, can do their own center store construction, insatiable, how the convergence of traditional printing companies Business interests and access and quick print shop between the dawn and the direction has been gradually recognized by everyone.
Countries in 2015, the introduction of many new concepts: Internet +, industrial 4.0, supply side reforms, national policy is the development direction and outlet, but Indian enterprises need the landing direction into corporate profits, which makes because of time is very important. In 2016, traditional printing enterprises and digital printing enterprises in the direction of cognitive development in the future will be more clear, action will be more practical and reliable, the results are naturally not bad.
If, in the past traditional printing enterprises and printing shop no brief encounter, ask each other each other, why not earlier met you? Just to prove: now is the most appropriate time and place. Two proud of the enterprise can be matched, but it is difficult to win-win cooperation, because they can not in impetuous a compromise.
Gradually mature and stable traditional printing enterprises and graphic shop is precisely meet the most appropriate time, remove two downtown to return to honest plain Yan meet, there will be no soul stirring fierce, but dull such as water lasting business, is China＇s economic development by the fast forward steady tone. This feeling, understand and experience of traditional printing enterprises and graphic shop will and printing business, just provide the opportunity, perhaps on March 18 this year, ＂China printing electronic commerce,＂, there will be more open heart communication!
