The British national daily push no network version for the revitalization of the printing industry

类别:Industry information | 日期:2016-02-26 | 点击数:2845

Britains Mirror newspaper group 22 announced will launch a new national daily < New >. To cater to people's modern way of life, but not a network version. Mirror group said, this British after a lapse of 30 years issued the first national newspapers will be on sale on the 29th.


In recent years, the rapid development of new media technology to the traditional western media caused a huge impact. Traditional media have to seek the transformation, and strive to integrate into the digital age. And < New > "a leg walk" what?


After a lapse of 30 years, Britain issued the first national newspaper <New>copy.


The mirror group CEO Simon Fox insisted that the newspaper is far from go to die at the end.


"The newspaper could offer something different"


The daily mirror group said that the new launch of this national daily <New > is Britain after a lapse of 30 years, the issue of the first national newspapers, it will uphold the neutral political stance, delivered to the reader the optimistic upward, positive energy.


Group Chief Executive Officer (C EO) Simon fox introduced. < New > does not have a website, but in social media platform "appearance". He admitted that now buy a newspaper fewer and fewer people, but insist that the printing industry is far still did not go to the demise of the end of the.


"Over the past two years, more than 100 million people stopped buying newspapers, but we believe that if there is a suitable products, and most of them also is attract back again,"fox said, "is in parallel with the digital transformation, the revitalization of the printing industry is also our development strategy of a core part, both without a second election -- if newspapers offer something different, then it can in the digital era survive."


According to the plan, this has 40 pages of newspapers first day of issue can receive free, listed two weeks is priced at 25 pence (35 cents), after the price will be set for 50 pence (70 cents), than the daily mirror < > cheap 10 pence (14 cents).


The newspaper chiefs have to embrace new media


And mirror group issued new newspaper in stark contrast, independent British < > will next month issued the last print issue, then all turn to the web version of the.


"One day in the spring of 2043, an American reader to the last newspaper thrown into the trash,"U.S. News scholar Philip Mayer in 2005 is disappearing in the newspaper in the book < > written this sentence.


The impact of new media on traditional media has become a reality. Fission development of new media to make information dissemination fragmentation, but also allow people to receive information habits change, the traditional media have to seek transformation.


The < New York Times >, < The Wall Street Journal > British < Financial Times > and so on traditional newspaper adjust their business models, paid online content were explored the mechanism for the wall. These old media actively participate in media convergence, with content and new media technology and niche positioning, new platforms and new investment audience to pull back, they change the way the previous news reports, to carry on the adjustment to the audience and the media focus resource allocation, rooted create content, market oriented high-quality innovative media.


In recent years, the traditional newspaper industry chiefs began to gradually restore the declining trend, create a new growth point in the mobile era.


The old newspapers have Guan Zhang Canada


And American veteran newspaper glow different vigor, Canada established newspapers in 2016 the bell of the new year has not cleared on the face of a cold snap, media practitioners to shudder in the wind industry.


On January 29, some people in Guelph, Ontario, Canada in the swirling snow line up to buy a copy of the local newspaper, the day is has a complete shutdown of the 149 years history of < Guelph courier > days. Readers are competing to buy the last issue of the newspaper and said to be reading the news, not like that to a dying history collection.


On the same day, western Canadian provinces of British Columbia, Nanaimo has a moderate < Daily News > accompany local readers in 141 also announced the closure, caused by insiders and countless readers sigh sigh.


The two 140 years of history of the newspaper shut down, just Canadian media industry encounter pressure and change a microcosm of January 19, in major Canadian cities have newspapers post Media Group announced job cuts in four cities of 90, combined with some news studio. The media group claimed, due to declining advertising revenues and newspaper sales, the company will through the restructuring to reduce expenditure, for in 2017 to reduce more than $80 million ($372 million yuan) spending.


Local media expert analysis pointed out that along with the reduction of the traditional media industry revenue, newspapers and television in full contraction of the state and media industry in Canada over the past seven or eight years successively decreased about 1 million news posts, a large number of love of journalism professional journalists have to volatile tears farewell press work, in turn, is engaged in other industries.


The worry is not only the decline of the media industry, it is the lack of supervision of public opinion. As a group and a group of excellent news reporter to leave the industry, a newspaper close, professional reports will be reduced.


Ontario, Canada Riel Sen University associate professor, School of journalism, Lindgren pointed out that we live in a growing number of media but local news is less and less time. More and more on the one hand, information consultation, on the other hand quality, high levels of reported less, resulting in a news "both rich and poor" situation. Especially in the smaller cities and communities in the newspapers and television under the impact of the network media rapid demise, which public opinion for the local produced adverse effects.

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