In publishing platform activities, some of the publishing enterprise operators think:＂ publishing is a a decline of the traditional industries, leave later publishing enterprises can play room will be less and less. ＂True, but not always so.
Reinstall the system thinking
Agree with his point of view, is because in the era of＂ Internet +＂, relying on the Internet and digital publishing platform slowly engulfing traditional publishing enterprise market. And not all agree with this view, because it is the inertia of thinking is in do mischief, so we first step to do is to reinstall the system thinking ＂.
Reinstall the system thinking means of past publishing business strategy of negative and negative after have what good?? might as well introduce best-selling book < body > dimensionality reduction blow the concept to illustrate: when an advanced civilization to attack low civilization, as you drive Tesla Motors to with people on foot much faster than the speed. This means that level of competition is not the same, the results already doomed.
Due to the forefront of small foreign Apple thought since you want to reinstall the system, we need to learn who? Good people all know this point: ＂the cow who, who studies.＂ mobile phones, in doing good, we study of Apple founder Steve Jobs era layout of ＂experience economy＂; in the domestic m doing well, we study Lei trader ＂fans economy. Recursive to publishing industry, who walk in the＂ Internet + ＂era, press, publishing company? Not they, but entrepreneurs in Zhongguancun Street. Published in the＂ forum ＂and the Zhongguancun Venture Street these entrepreneurial services cooperation docking point, I at least a month to attend the 8th times live Dynamic, so the ＂thinking＂ is quite concerned. There is a garage coffee, 3W coffee, binggo coffee, Pegasus brigade, 36 krypton, and several, entrepreneurs, legend of the star, angel sinks, JD + Intelligent Tea Museum dozens of business services.
< the calm before the outbreak of the end of the supporting system of thinking and then we go to the bottom of it, the ＂reload＂theory is what logic? Is the era background. We are now in the third science and technology revolution era (information age), is the fourth meeting of the industrial revolution period. We go to mining, the fourth meeting of the industrial revolution will be how the outbreak? Can access by Mechanical Industry Press published industrial 4.0 > and I created the Tsinghua University Press published industrial 4.0 and made in China in 2025 - from entry to the master and other related books. After reading you will find that it is in the United States, Germany, Japan, China launched a Qiao No sound of war, China dream may be realized here.
The new era, if you want to lead this time, local heavy thinking system can only go to the ＂best＂.
Open field test
We went to the most ＂ox＂, for our thinking system upgrade, can not take drastic measures to implement the? Yes, but easy to collapse.
New thinking coming, we need to try, but the scene is unknown, cannot let the main hard to attack, because the cost of trial and error is too high. At the beginning of the reform and opening up, the country has implemented the idea of ＂experimental field＂, which is one of the most secure way.
The first chairman Liu Zhize for the arrival of ＂there are a lot of good press, publishing enterprises in the implementation of this idea. For example, people‘s Publishing House has specially set up a digital publishing sector, deep industry publications database, has made certain achievements. Financial famous brand＂ Blue Lion ＂as early as in three years ago, started the publication of＂ experimental field ＂strategy, in the industry has achieved certain results. Beijing famous best-selling book publishing brand Huizhi Bowen” specifically for the “after 90” staff set up a creative publishing department, and finance, operation and maternal separation to embrace the ＂Internet +“era. This layout, Ebizal Bowen Said: ＂the future is“90 ”era, their thinking from the spirit of the times recently, so the new Department is necessary for the ‘90’ to appear at the helm“
The introduction of cross-border IP
If the publishing enterprises to realize huge gains only rely on paper publishing, it will be more difficult for the final logical.IP crossover is to high-quality IP and ＂Internet plus＂ cross-border integration.
From the perspective of marketing model, traditional publishing companies need to first book printed, and then sales, this model occupied the large amounts of funds, issuers also have greater pressure on the issue. And prospective comparison of publishing enterprises is through all the way to raise sales, this book is not printed out, it has been the collection, eventually publishing units, author, reader happy. From the cross-border integration of depth, the < tomb notes > spend thousands of bone > etc. are adapted into movies and television, some have made the travel products, toy products, this is form of cross-border IP.
In short, whether we take the ＂heavy thinking system＂ from thinking, or from the strategy to adopt the ＂open field＂ or ＂the introduction of IP cross, all cannot do without the＂Internet plus ＂background of the era.
