March 16th morning, in 2016 the country all over the twelve session of the four National People＇s Congress concluded, Premier Li Keqiang met with Chinese and foreign reporters in the Great Hall of the golden hall, and answer questions raised by reporters.
This year, Premier Li Keqiang on China＇s economy and financial markets, and pension, laid-off tide answered questions from Chinese and foreign press, leave a lot of wonderful moments. ＂Stare big eyes, acquired a pair of strengthening the supervision of＂piercing eyes ＂． persist in reform and opening up, China’s economy wouldn＇t ＇hard landing＇ ＂，＂ old-age care not, must not be empty talk ＂，＂ capacity to go, but the job of a large number of workers can not be lost... The answer let us once again to see the prime minister to ＂reform＂ the firm determination.
In recent months, the Central Committee new requirements, that growth can not be like the history of the stimulus, change the demand side to achieve, but ＂that the market can automatically adjust the actual output regression potential output＂ to seek to achieve. In the central economic work conference is according to the guiding ideology of the supply side reforms directly out of the five prescriptions: that is, ＂the capacity to,＂ to stock ＂,＂deleveraging ＂,＂ lower cost ＂,＂short board ＂. This is a twist of the poor condition of the economy situation of new ideas.
In the overall situation of China‘s economy, the printing should be in accordance with the requirements of the central government, through the reform of the supply side of the development of China’s economic output.
Printing overcapacity is an indisputable fact
After continued development of the 30 years of reform and opening up, China printing output in already from 47.97 million in 1997 increased to 10857.5 billion in 2014, over more than 200 times, although from the data for the Chinese printing and equipment industry association in 1979 and from the State Press and publication 2014 years of data from the general Administration of radio, film and television in the statistics calibre may differ, and output in 2014 also because it contains the printing enterprises in the housing rental income, raw and auxiliary materials trading etc. a non main income is too large, but printing capacity greater than the market demand is an indisputable fact, ‘capacity to drop The supply side reform cost “and” complementarity “for the entire printing industry is imperative.
Printing capacity is greater than the market demand led to the utilization of equipment is insufficient, enterprise profitability declined.
According to the statistical data can be seen only in 2001 to 2012 in 13 years, China imported from overseas to open more than four-color printing machine cumulative reached 10738. Annual 895 and Taiwan, the introduction of a large number of advanced equipment, on the one hand is greatly enhance the domestic printing quality, the other party also because productivity growth is greater than the market growth, resulting in a device to boot rate is less than, the dormancy length increase, the profitability of enterprises in decline. Several years ago that there are overseas newspaper quoted printing workers in Dongguan, said now night printing darkened, and previous heat towards the panre two.
Printing capacity is greater than the market demand led to the price of products, some have fallen to the level of ten years after twentieth Century.
In the past few years, the operators of printing enterprises always complain that rising labor costs, printing wages is falling instead of rising, in fact, this is decided by supply and demand results. Because the capacity is greater than the actual demand, in order to win business, it is inevitable that the big hit the price war, final yusiwangpo, the industry as a whole are going downhill. Beijing City Printing Industry Association Ren Yucheng chairman a few years ago pointed out:。“the intense market competition, printed wages have fallen to between 1991 and 1994, the city’s implementation of wages, and still continue to decline in the trend.”he also to the Beijing printing industry in 2009 625 publications printing enterprises of Operating conditions, for example. It is pointed out that this year the factory ”sales of 86 billion, profit of 193 million, profit rate of 2.2%, in the same year, China‘s industry average profit rate is 5.47%, the profitability of the printing industry far below the social average level. This is a capacity greater than demand bear the consequences.
Printing capacity is greater than the market demand, resulting in limited labor income, employee mobility increases.
Increase in lower profitability is bound to cause printing enterprise employee’s low income, because the skin does not exist, Mao Yan will be attached? Even in the face of this a few years around the government proposed annual wage growth line, printing enterprises with a little breathless, and staff mobility, recruitment difficult to appear more prominent. In order to stabilize the backbone of the staff, some operators had to cede Limited profit for staff on a daily basis provide two meal meal, free accommodation and other benefits, in spite of this, as long as the status of the industry to change, as long as the printing production in the presence of environmental pollution problem is rendered excessive employee turnover problem it is difficult to obtain essential solve.
The present situation of supply exceeds demand, it is decided that the entire printing industry must carry out the reform of the supply side.
The emergence of the Internet has changed the channel of information access,
Content printing companies face severe challenges
Printing industry needs to carry out another reason for the supply side reforms is: the emergence of the Internet changed the way people access to information channels, market demand for content print in reducing, like print ads, newspapers over the past few years fell much faster than the industry operators to its original estimate. Therefore, printing industry must develop supply side adjustment according to the changes in the market.
The annual data released by the State Press and Publication Administration of radio, film and television, can help us to understand the changes in the contents of the annual output of the printing industry and the actual amount of paper.
2011 statistics are as follows: when the “national printing and replication to achieve operating income 9305.35 billion yuan” (8677.13 billion yuan < Chinese printing industry development report (2014) > list data is). Among them, the printing of publications “main business income 1312.41 while billion yuan, accounted for 14.1% than that same year packaging and decoration printing industry revenues reached 6747.94 billion, accounting for than 72.51%. the years all print publications folded paper consumption for 717.01 million tons, the newspaper paper accounted for this part of the paper 72.88%.
Until 2013, the national publishing books, periodicals, newspapers, equivalent to the amount of paper, compared with 2011 fell by 3 percentage points, the proportion of paper accounted for the proportion of paper also fell to this part of the amount of paper 69.4%.
Until 2014, ”national printing copy achieved operating income of 11740.2 billion yuan“ (see 16 July 2015 < Chinese News and publication Newspaper >), but further subdivided, we can see: the newspaper in total sheets reduces by 8.8%, total sheets of journal reduce 5.4%, books in total sheets decreased 1.2%. From the printing production is also true: the years of ”black and white printing output of 3.2 billion, down from 3.0% compared to 2013; color printing production 25.3 million to open the color of the order, reduce 1.2%.“
Thus, the development of Internet reading lead content printing industry has been the impact is an indisputable fact. From this point of view, it is imperative to reform the content of printing enterprises of the supply side. Realistically speaking, over the past few years book printing enterprises also doing efforts, belonging to listed publishing media group of publications printing enterprises but not the lack of financial support, but the pace of the reform of these enterprises is not too large, really focus on long-term development, they should to Jiangsu Phoenix media, a subsidiary of Xinhua Printing for example, try to go farther away, antenna is more broad.
Demand for packaging and printing will not grow indefinitely
In the print content because of the Internet appears to have been seriously affected, printing more of the sights on printing and packaging. Therefore, printing and packaging in China printing output value proportion has from 65% in 2009, increased to 2013 74.45%, almost every year to increase 2%. However, it must be pointed out that: packaging printing market demand is not endless, the domestic packaging printing capacity also is oversupply, the day many packaging printing enterprises in 2015 with publications printing enterprises as a harder, there is no doubt ‘capacity to is packaging printing industry.
