In silence for nearly a year＇s time, Landa company has a new message. In March 25th to China media news release, Schwartlander said at the drupa2016 exhibition, Landa company＇s booth area will reach 3000 square meters, which is two times the drupa2012 booth area, and has already begun accept the daily five thematic presentation scheduled.
By then, the company will show up on the site of nano image printing machine products, including for folding cartons and POP blue S10 sheet printing machine, for commercial printing Landa S10P double-sided printing machine, as well as for flexible packaging and cardboard Schwartlander W10 web printing press.
In addition, Landa company will also launch its latest technology, Nano-Metallography (nano metal), a kind of zero waste metal spray plating process, the cost is half metal printing, which will be a narrow web label printing machine on the demonstration.
Don＇t know how you feel, tracking keyin network Xiaobian Landa years at heart is almost collapse. It is undeniable that Benny Landa is a marketing veteran, is on occasion to hype. At drupa2012, we have with KOMORI, Roland, Heidelberg printing giant who came the scandal, but since it is a ＂scandal＂, few results.4 years later, Landa company in cooperation with Roland and Heidelberg have no echo. Regardless of the result, this ＂Pong thigh＂ approach is very effective, Landa company＇s market awareness has been opened quickly, but Roland and Heidelberg stand in the new The news conference was repeatedly asked about the progress and Landa company＇s strategic cooperation projects when produced by the embarrassment.
Landa real when it came, why delay?
Indeed, at drupa2012, was out of the limelight. The key technology of disruptive Landanami image printing machine is discussed in this article, so it no longer. We focus on the Lan Da company when the equipment can be put into commercial operation. According to Benny Lan＇s argument, on the drupa2012 floor Landa company gained nearly 500 orders worth $1 billion. Many orders from drupa2012 even did not participate in the exhibition enterprises. According to this estimate, each Landanami image printing equipment prices ranging from $1 million to 3 million U.S. Yuan Zhi It is the scene. Enterprises in the drupa2012 exhibition is paid as much as ten thousand euros deposit.
According to Benny Landa＇s original statement, ＂sometime in the second half of 2013, we will have our printing machine sales to the customer premises. But obviously, Benny Landa stood me up.＂
Benny Landa is expected to have some of this sort, shortly after the end of drupa2012, he was on whether to participate in the Ipex2014 exhibition is ready to accept either course end or not. After all, the exhibition according to the previous plan, Landanami image printing equipment should have been running at the printing plant in the exhibition in 2014, and is obviously an excellent opportunity to showcase the achievements.
By the end of 2012, Schwartlander threw out the S curve. S curve according to the plan, Landanami image printing equipment for the first time in early 2014 will reach the offset level, then start the Beta test installation experiment.
However, after a year, that is at the end of 2013, Benny Landa claimed that, in order to achieve better printing machine before the delivery of offset quality, the first new nano image printing machine will be postponed to the end of 2014 listing.
Later, there is news that Landanami image printing machine will be in the first half of 2015 officially entered the pilot plant testing stage, than he first proposed at the end of 2013 the plan was delayed about 1 and a half years.
When we expectantly waiting for Landanami image printing machine installed, Benny Landa came up with the latest news. In the blog, he said the installed time will be postponed to the second half of 2015. He said that the elimination of defects on printing quality than previously expected, will spend more time and more challenges.
Therefore, it will take more time and money than we expected. Naturally, in the past many months, we focus on how to do it in the interior, instead of going to the show. ＂He also said, to the drupa2016 show, the company cost more than $250 million. The first installation of test models Taiwan is still not confirmed. But the British Reflex label company headquartered in Germany and Cewe company to Landa factory located in Israel visited and focus on progress in the implementation of the device.
As expected, by 2016, the company＇s goal is to Landa nano digital printing technology. But from now beyond the offset feedback information, in the second half of 2015, did not receive any relevant Landanami image printing machine has been installed test message. Landa again miss is That＇s final..
In the latest Schwartlander official press release, Benny Landa also said that the device will be in the drupa2016 exhibition site to display and accept the product orders, will begin shipping in early 2017. This new equipment will be delayed 4 years to debut before the scheduled date, is not really perfect to let printing business take 5 years to wait, and pay a deposit? But this assumption is the effective premise, Benny Randagen can make the equipment to the printing plant in early 2017, and is not a waiting period begins.
