A third drupa global trends report to track record the global printing industry from now on to drupa2016 printing exhibition but as for more long-term future during this critical period of key economic and market development situation. The report according to the October 2015 to carry out a survey compiled. The survey participants about 1250, come from all regions of the world, with representative.
The survey in October 2015, a total of 892 printing business involved, most of whom are from Europe (552), the rest of the 340 from each of the other areas in the world, with representative. Involved in the investigation of 355 supplier in 216 from Europe, the rest from all regions of the world, with representative.
"Positive economic evaluation" and "difficult times"
Last year, we report the printing business of their own confidence in the economy is almost universally optimistic, although more detailed results do not always support this point of view. This year is elusive confidence in North America and Europe steady recovery, and many other regions, although overall is optimistic, but significantly less so than last year more cautious. Service in the packaging industry and the function of market of printing business for the future is still very optimistic, but those services to the commercial market hold cautious attitude, service in the publishing market is even more so. In other words, for this year's results, we need to in some extent through "all global markets" results in finer region And market level survey results.
In the beginning, let us together with the reader review, we mentioned two broad issues, ask participants to their company's current economic situation is optimistic, and they think the prospect of the next 12 months. We call for drupa barometer of economic confidence.
37% of the global printing companies said they were in good economic condition in 2015;
12% indicates poor - the net difference is 25%.
Looking ahead, the printing business is generally optimistic, there are 50% expected to improve their economic situation in 2016, only 6% think will deteriorate - the net difference is 44%.
In the terminal market, those services to enterprises in the packaging industry and the function of market will have more confidence in. Those services to the commercial market enterprises through the more difficult by the year 2015, but 2016 is expected to remain very optimistic about, and those in the service of publishing enterprises in the market after spent more difficult to 2015, 2016 is expected to more cautious.
As suppliers, as a whole is also very optimistic, the net difference was 49%. Results are not balanced, South / in America, in Africa and the Middle East region's current performance significantly reduced prospects is expected to.2016 years of more balanced and in some areas obviously in a difficult situation, the degree of optimism that people expected.
I must point out, this executive summary behind the broader economy abstract and below more detailed financial performance indicators, in order to maintain cautious given the new reason. Below report the printing business in key financial indicators. Thus, the challenge is self-evident.