Recently, the printing Committee of China Association of newspapers issued < about 2015 national newspaper printing quantity survey report. The national newspaper printing quantity survey survey method is through various units reported to the relevant data in 2015, obtained by the statistics and analysis. Units involved in the investigation of the central newspapers, various provinces, municipalities and autonomous regions, as well as part of local newspapers printing factory, a total of 151. The 151 newspaper printing unit 2015 newspapers have printed the total for 795.84 billion of sheets.
This investigation printing amount should be accounted for in the national newspaper printing general 69.50%. This calculation, 2015 annual national newspaper printing print for 114.5 billion of Kai Yinzhang, 13.6 billion in 2014 compared to the printed sheet reduce 215 million sheets, a decrease 15.81%.2015 in national newspapers to total annual printing volume decline, since 2012, the fourth consecutive year national newspaper printing volume declined, the decline further significant increases.2015 years consumption of 257 million tons of newsprint, 2014 305 million tons down 15.74%.
Due to the emerging media and mobile handheld terminal development, and newspaper advertisement layout to reduce, national newspaper the total amount decreased larger, 2015 national newspaper printing general quantity of sheets, fell 31.76% compared to 2011 167.8 billion, a net decrease of 533 million sheets.
This year＇s printing quantity survey report, still in the list of units printed in the order of magnitude, from can see 2015 print runs have fallen units have 132, which was investigated 87.42%.
Printed newspapers from the country＇s 31 provinces, city, autonomous region, regardless of the eastern, central and Western newspapers printed all declined. The decline in more than 15% of Chongqing, Hubei, Liaoning, Shaanxi, Jiangxi, Heilongjiang, Sichuan, Zhejiang, Guangdong, Tianjin, Jiangsu, Guizhou and other 12 provinces. Print volume decline less than 10% of Tibet, Ningxia, Hainan, Qinghai, Shanxi, Gansu, Beijing, Shanghai and other eight provinces and autonomous regions. From the six major regions, newspaper printing volume were significantly decreased in the northeast and southwest areas decreased more than 20%, Central South, northwest and East China and North China area decreased Amplitude is also more than 10%.
The above is 2015 national newspaper printed the total survey of general analysis, from is not difficult to see that great crisis faced by the newspaper printing, but the reference below recent years national newspaper printed the change in the total number of tables, we may be able to have more clear understanding of the trend of newspaper printing.
From the above data, national newspaper of the year the total amount after experiencing a decline in two years 20082009 and 2010-2011 two years of growth, nearly four years appears again continuous downward trend.20082009 2008 financial crisis spread to the newspaper printing industry, printing output fell sharply, as the economy recovers, the 2010-11 appeared a brief recovery, but since the beginning of 2012 and the emergence of four notches. And in 2015 down 15.81%, appeared for the first time double-digit decline.
From the trend, 2016 is expected for the newspaper industry, is still a difficult year. Previously, Secretary General of China Association of newspapers Hu Huaifu accepted the media interview said, the national newspaper especially market newspaper office after a few years ago the cliff style decline, now basically fall into the ＂bottom＂, it just shows, newspaper industry is facing a variety of ＂bad＂ has been basically out to do, the next should will usher in a ＂bad out full of good＂ period of development.2016 years, and even the next few years, China＇s total newspaper printing can stop the rapid decline of the decline, into the relatively stable situation, let us wait and see.
