A third drupa global trends report to track record the global printing industry from now on to drupa2016 printing exhibition but as for more long-term future during this critical period of key economic and market development situation. The report according to the October 2015 to carry out a survey compiled. The survey participants about 1250, come from all regions of the world, with representative.
The survey in October 2015, a total of 892 printing business involved, most of whom are from Europe (552), the rest of the 340 from each of the other areas in the world, with representative. Involved in the investigation of 355 supplier in 216 from Europe, the rest from all regions of the world, with representative.
Capital spending plans remain optimistic
Despite the difficult market environment, printing and suppliers continued to committed to a good level of capital expenditures. In the market, in the past 12 months, the function of market report spending growth reaches the highest net difference of 41%; packaging market followed, 36%; commercial market for 26%, the publishing market is 19%. The second year of the plan will be a similar pattern of. Printing technology is the most common priorities, followed by finishing, and prepress workflow management information system (53%, respectively, 50% and 38% respectively).
In printing technology investment, single digital color printed pages are three market is the most popular choice (45% of the business, publishing 38%, 48%); but in the packaging market rank only third in the. 17%, two former is soft version (30%) and sheet fed offset printing (26%). Sheet fed offset printing and commercial printing business (23%) and the publication of a printer (28%) second choice. Digital presses ink-jet row in commercial printing (16%), publishing and printing (14%) and the function of printing (24%) of the three.
By 2015, in most parts of the suppliers continue to make investment (South / in America and Australia / Oceania exception), and plans next year to continue to do so.42% supplier said their primary task is to develop new sales channels, followed by 31% of the vendors that want to develop new products or enhance existing products. Is encouraging, the R & D expenditure growth reported a 16% of the net difference.
Next year, the supplier＇s spending on marketing will grow to a net margin of 33%, product training and trade shows are the most popular options, but online content and education are growing rapidly.
Strategic issues for printers and suppliers
Printing and suppliers are faced with the ever-changing market, economic situation is generally severe. But at least in business and publishing market, the main potential change is rapidly and widely and irreversible by digital communication. List all the printers in the main restricting factors are lack of sales and consequent competition. Sales of insufficient, the industry generally believe that finding new customers challenge the most difficult, looking for a good salesperson times. The third most common constraints is the lack of demand for traditional printing, but for this problem, commercial (39%) and publishing (43%) printing and packaging (22%) and functional (24% There is a big difference between the views of the printing business.
Market trends in printing companies
1 commercial publishers - slow progress in diversification
In light of the severe decline in many markets the core of printing products, often is ＂new＂value-added printing applications will provide new opportunities for growth. Therefore, when the report found that, in the past three years during the investigation, outside of North America, providing these value-added services for commercial printers in the proportion of no significant rise undoubtedly disappointing 0.38% printing business in the world provide multi-channel services, North America is 45%, only 22% of the rest of the world, which may reflect the parts of Internet use of slower growth.
2 publishers - digital media, the impact of growing
There is clear evidence showed that the effect of published in digital form is more and more big. Is the most obvious, and in North America has more than 10% of the books provide online version of publisher and printer ratio from 16% in 2013, up to 50% by 2015. In the global scope, 29% of the printing business report said that there are more than 5% of the books provide rich and varied content; 30% reported, there are more than 5% of the books offer an online version.
3 packaging printers - growing demand for value added SKU
A small part of the SKU is still in general, most of the packaging and printing business market report environmental health, so to change the pressure smaller. In spite of this, the world currently has 28% of packaging and printing business is actively sales of digital printing (than last year, an increase of 5%). Among them, 18% of the printing business report digital packaging strong demand, this year increased 8%. The value-added packaging is quite extensive, although in most cases and need to variable content, personalized, anti-counterfeiting function and interactive packaging services.
4 functional printers - continue to actively develop
Similarly, overall, this is an active market, but perhaps functional printers have become accustomed to the more rapid change. Digital ink-jet printing was in a dominant position, it in the application of ceramic growth momentum is surprised, rose to 87% in 2015, from 20 percent in 2014, and the share of screen printing and pad printing is decreased. Printed electronics also similar transformation, increased to 80% by 2015 from 40% in 2014. The loser of this time is the digital printing method.
5 Summary
Although printing and suppliers are in difficult economic and market background, but they are very optimistic about the economic prospects of the respective companies. In order to succeed, they must develop positive strategies, which means that the capital investment. Therefore, printing and suppliers report said, they will be in 2016 to maintain a strong investment levels.
