Affirmative and negative: Discussion on the dispute of printing electronic business platform

类别:Industry information | 日期:2016-04-20 | 点击数:2388

Printed electronic business platform and lay the gun, not the first time, it should not be the last time.


Fortunately, investigate the behavior itself is a sort out the wheat from the chaff in the process, the affirmation and negation of also such as black and white keys, to jump between playing is a industry during the transition period, such as song andante.


Before involved in study, we need to radically reform, to establish a functional definition of the printing platform, one is resource integration, printing and sales. And sales of printing to achieve the good is built on the basis of the integration of resources.


From the point of view of printing consumer, they first saw the sales, we do not prevent from the front end of this platform.


Is printing a product?


We have heard this question more than once.


The question is, does this question make sense?


Regardless of the people the printing is defined as a product or a service, it and consumers are a trading relationship, it and clothing, food and other product sales in the biggest difference only in when consumers order. He needed to print production began to start.


Natural, consumers to print consumption will have a variety of options, and printing business platform in the presence of significance is to offer consumers can meet his choice of different services, and convenient online orders. From the perspective of production, is to integrate the different levels of printing and processing enterprises to enter the platform of the supply chain.


Thus, a point of view from the printed printed the contents of that printing business platform can not provide "content" will not be able to sell, it seems wrong to define the boundaries of the printing industry, the service. Printed on the printed content is by printing consumers within the scope allowed by the law of custom text and pictures, and traditional printing enterprise or under the environment of internet printing business platform has nothing to do, have relationships with the consumer choice is to the content with what material, what process printed, printing and practitioners need only consider I can meet consumer's requirements of the printed to.


"Standardized products" fly it?


Obviously, an independent printing enterprises always have their relative to a single location, can't meet the needs of many consumers a variety of and printing business platform to integrate resources features, but in a considerable extent this to be a.


We know that in any field of consumption, there are always different levels of consumption, we tentatively the simple and crude can be divided into high, medium and low-end. In these three levels of consumption, there is no doubt, in the low-end consumer belongs to the mass consumption is any business will never give up the most.


In the apparel industry, for example, the garment industry is in the low-end market oriented, far more than its share of belonging to high-end consumer haute couture. And consumers in the low-end market is also figure a, garment industry with the "L, m, s" code number to the product standardization, of course, will not completely such as tailored general and consumer body with meticulous care, but consumers only pay the the price, buy is a "damnation".


Again in the taxi industry, for example, "excellent step, the variety of models, different models of price difference; drops in the" express "service and a high level of market launched a limousine service.


As can be seen from the two examples, both finished product sales or sales service, different needs to pay a different price, then enjoy different products and services. "Standard" products and services is clearly to request is not too high, the majority of consumers.


We\\\'re back in the print issue.


From the design point of view


"Standardization" of the template, as long as the amount is large enough, has been able to meet the needs of low-end consumer, after all, they only paid to enjoy the price of the template design.


To design a slightly higher demand of consumers, by printing business platform development, operations of designer Witkey platform, one on one, and even n of a service, payment of the price slightly higher relative.


Designed to have a more high-end consumers need to use the printing business platform to integrate the senior designer resources to seek sophisticated, and even close to the service, the price of course, is also directly proportional to the rise.


Printing is the same.


When consumers put forward the high, medium and low end of different printing needs, the printed electronic business platform will be relatively to start the supply chain with different production capacity of the printing enterprises to be processed and produced.


And the so-called "standardized" printed matter, yes, it is for service belongs to most of the low-end customers demand and produce, cards and ordinary posters. What kind of market demand decided to have what kind of products and services, printing business platform will be its specification, material, quantity, process standardization, is convenient for customers to choose and order. Second, it is easy to the background of the process management, what is the problem?


In fact, high, medium and low-end products and services, in any industry are always parallel to the troika, in the printing business platform is also true, not a replace a to entirely meet the three different levels of demand for printing, the test is the mode of printing business platform design, ability to integrate resources and operational capacity. This is strategic and technical aspects of the problem, rather than printing business platform is the meaning of existence.

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