As a representative sales staff of Heidelberg, the author in recent 3 years has been focused on the printing of the township, hebei langfang and it is printing industry development trends. Through With the local nearly 200 big small and medium-sized printing enterprise visit and investigation, the author had the privilege of view to observe the Internet age coming, Chinese traditional printing forced or take the initiative to open mode of strategic transformation.Change is the door of opportunity. There have been more and more printing enterprises have begun to try new models and new path. For example, Langfang, the printing companies to do the transformation can be divided into the following several types.
1.Set up the Internet platform, take the network order and printing patterns.
Printing companies to build the Internet platform has three ways. selfbuilt platform, with the help of third party integrated business platform and joined the professional business platform.
2.To expand or shift in business field
To expand the business area is mainly reflected of the business philosophy to provide users with a full range of printing solutions break through a printing enterprise ability limit, corporation with many companies of prepress, printing, and postpress. Expand business scope and coverage area. increase the added value of the products. This ideas, the author first from baoding Liyuan color printing factory Chen friends heard that, at present in Langfang has someone tried. Related network platform is set up, soon will be launched. There are a number of printing companies through establishment the branch to expand their service range. For example, Langfang Xiang Feng Printing Co., Ltd. in Zhuozhou Baoding to establish a factory so as to geographically expand their scope of order and delivery.
3.Fours on special printing, to seize the high threshold of the blank Market
Traditional printing road work due to the low threshold, the market has been in a super saturated state, too fierce competition, the profit has been compressed to a very low level, it is difficult to develop. Langfang Shuang Rui Printing Co., Ltd. to take the strategy is specializing in special printing market, buy special customized equipment, supporting UV ink, special material and special printing, printed high-end cosmetics packaging, box, cards and other high value-added products. .Blank market in this cracks although small, but profitable, and few competitors, so it can become a good choice in the transformation of traditional printing enterprises.
4. Master a living source
Printing industry in the future need to work together in all industries, but also the entire industry chain collaboration. In fact, printing companies are facing difficulties and challenges and the upstream equipment manufacturers also need to face, only the development of printing enterprises, the upstream equipment manufacturers to develop, the upstream equipment manufacturers should be the traditional printing companies to get rid of the difficulties, to meet the challenges of providing the necessary assistance and support. Let us work together for a better tomorrow for the printing industry!
