The motive of the introduction of digital printing in the traditional books and periodicals.
The supplement of traditional business: via digital printing technology for the traditional customers to provide more comprehensive services, supplement and extension of existing operations, such as sample production, fill orders, orders for small batches production and so on
To develop new business space: On the network information age, not because of slow and lose at the starting line. Therefore, many companies actively build network channels to try W2P mode (Web to Print) such as DIY personalized photo books, print-on-demand, But the practice cited, the Internet is only one way to obtain the number of business, network is a tools to achieve digital printing, but is not the only, the important thing is how to use IT thinking about printing.
To innovate the mode of digital printing: digital printing is the industry are optimistic but few real significance success mode of production, face the present increasingly competitive environment, many printing companies desperate to join digital printing, with the spirit is: only bold innovation out of a never walked the road, may rushed out of the tight encirclement, becoming a leader in digital printing.
The perfect fusion of traditional and digital printing workflow: Through the integration of ERP and production management platform development, make traditional printing enterprise small order come to big the tens of thousands order may enter a unified production process, to achieve high efficiency, low cost of the order management, production management and cost accounting, the enterprise not only has the large capacity, but also has the meticulous management, flexibility and convenience like a medium-sized printing company.
The current domestic digital printing
pattern analysis:
Traditional low-end Digital Express printing mode: more by the early typing copy shop development, recently years, in the fierce price war, lack of product differentiation, fewer large-scale chain enterprises, many enterprises face challenges of business model innovation.
On the demand for industrial inkjet digital printing mode: typical representative of the Phoenix media group, processing and production of high capacity digital printing production, business sources mainly for the Phoenix media group\\\\\\\'s internal publishing business, do not have the ability to copy.
The supplement of traditional printing business: This is the most traditional printing enterprises into the digital printing, not fully comply with the operation of the digital printing also can\\\\\\\'t play to the efficiency of digital printing, in order to gain profit.
