The weak macroeconomic situation lead many industry have a little difficult, which naturally includes the printing industry and even digital printing industry with the latest technology. This is a problem doing nothing or struggling to explore, is a test of faith and determination of enterprise leaders.
As for Shanghai digital printing industry situation, although no rapids surging, but at least can be said adapt to market development and explore a new way of a few companies, of course, to find a mature own new business model may also need a period of time.
Strive to explore needs motivation
Digital printing in China need to find a new way is the markets requirements: because digital printing unit price although decline but has not yet to the consumers psychological price, the total market demand growth is not fast; because the digital printing equipment growth rate is greater than the market demand growth, The utilization rate of equipment is declining, because we lack a strong investment in the development and production of digital printing equipment, and we still have the basic to rely on the parking, lack of the right to say, because the cost of leasing and labor costs are rising,
Explore the need to meet the development direction
Explore need staring at the market changing every time, even the most minor changes, actively involved and flag-waving. So there will be a Shanghai Digital Corporation, Hangzhou Wright company, like this digital graphic level enterprises, in addition do their own work printing, also seize the development direction of printing from the history of ammonia and laser printing to digital inkjet, and actively help promote domestic Beijing, Wenzhou Weitu produced, extension of their enterprises in the industrial chain, fight for a new field of the market.
Struggling to explore also existence risk
Survival of the fittest is the natural law, in the market supply of greater than the demand in the background, a part of the market can’t adapt to the changes in the enterprise is bound to be eliminated, change allow enterprises to adapt to the development needs of the market. Darwin, a British evolutionary scholar, said that the species that could survive in the society is not necessarily the strongest, nor the most intelligent, but the most capable of adapting to change. In other words, the existence of enterprises and out of scale and size, is who can better adapt to the market development needs, not meekly as a follower, and to strive for the market has become an indispensable niche, assume the responsibility of course is the key operation of the market and the deep sense of smell, because only can meet the market needs of some enterprises to have the strongest vitality.
Struggling to explore the key is action
Shanghai and even the countrys digital printing enterprises to adapt to the market is in a difficult exploration, suitable for most digital printing business model seems to be still difficult to say, hope more enterprises to participate in the exploration, find a way to meet the needs of the market and the new way for the enterprise to profit.
