Observed around of us, almost everyone have a cell phone or camera, making it easy to capture every moment and store the photos, the whole process is convenient and without any cost. Today, we have more than any time in the history of the image resources, even though most of these images will remain in the camera and mobile phone, but as long as a part of the conversion into print, will form a not neglect of the printing market.
Road to the market
Print service providers want to develop this part of the business, the first problem is to solve the problem to allow consumers to quickly and easily edit images, generate electronic albums, the more simple operation, the higher the probability of consumer acceptance. For print service providers, the quality of photo products is as important as a simple ordering system, if the printing service providers use the device cannot print high-quality photos, or cannot guarantee the ease of use of the ordering system, then the customer will not come again.
Second, open up the B2B market. Many of the business customers of the printing service provider will be held on a regular basis, such as product launches, media promotion, etc., the printing service provider can collect images in these activities, and produced into corporate propaganda.
Create differential competitive advantage
For many print service providers try to enter the photo printing market has been more difficult, Corwin said: the potential of this market has not been fully excited, which is because the young crowd is the largest digital products, is most likely to try to personalize the album, but they have not yet reached to attach the emotional value into the image in they age. I want to tell people that dont be too entangled in todays young people how to deal with the problem of photo, these photos are not worth to them. They will usually only be stored in the disc or cloud, but with them gradually mature, the situation may change.
Finally, Corwin suggests people re-examine the photo printing market, the appearance of the photo book is no longer a bunch of random photos, and has the characteristics of continuous, story, and subject. Use of equipment and software to help customers excavate and huge amount of photos, and then be arranged to print different theme collections, when changing the print out of the ordinary for a high additional value of products, this is the market that you want to enter.
