From March 2011 to cut printing design field, in June of the same year＇s formal entry into the internet printing industry, after 4 years of development, we encountered a bottleneck, we now 10 million customers to provide services, but from the point of view of statistics, these customers willing to small amount of orders in a picture platform, but not to large transactions, they said, for the larger amount of orders are more willing to communicate directly with the quick printing shop.
At present, the printing industry has entered a very intense competition stage, according to statistics, now China has 30 thousand Graphic Express Printing shop, 450000 advertising companies, 10 million printing plant. From the point of view of the development trend of the Internet, I believe future market don＇t need such a large number of printing service provider. At the same time, many Internet companies also think completely out of line marketing & service contact is not suitable. For the current situation, I think, pure online business there is no way to fast development, and quick printing shop is also difficult to separate development, now quick printing industry competition intensified, under the support of new technology, the number of enterprises will from now Tens of thousands of reduced to the scale of tens of thousands of. As today＇s American Graphic Express Printing Industry as, tens of thousands of quick printing enterprise can completely solve the design requirements of small and medium enterprises.
The < body > said, ＂in the process of the rapid development of technology will form a monopoly.＂ Internet industry is so. In the industry have a ＂leading＂the principle, namely if you do not first or second may there is no hope to get more development opportunities. The Internet industry to us brings the convenience of a high degree of automation, any user can be formed through the opportunity of platform.
We on the Internet and printing ＂ideal, in the process and it technologies of Internet platform support, a picture will fast printing shop provide thousands of goods, and to do brand endorsement (i.e. brand endorsement, brand in order to enhance its commitment in the market strength, usually will borrow the credibility of the third party and third party in a way to express or implied to the original brand consumption commitments made again affirm), so that they become the monopoly enterprises within a radius of several kilometers, or at least to help them get the market share of 50% in the region. At this time, quick printing shop will not Must pay attention to the platform design, marketing, supply chain management, and even the industry trend analysis and judgment, you need to do is to do a good job in the production and service.
A picture of the invitation
Before the technology monopoly, we need to do is research technology. Internet infrastructure construction is very cost time and money, and also gains speed is difficult to control. To a picture, for example, from 2011 began to build platform so far, we have invested a more than 2000 million yuan, but compared to Internet Peer and our investment scale is medium partial on, shortly after, we will start a new round of financing. Obviously, the traditional industries to net friend, cooperation is the best way.
< body > proposed suspicion chain and the dark forest two theories. In the contest of body and earth, unaware of each other each other＇s attitude is goodwill or malicious, they formed the ＂I don＇t know what you thought of me, don＇t know you is how I want you＂, which is a non constant long suspicion chain. At this stage, the best way is when you are when you destroy to ensure their own safety.
But and described in the book, quick printing industry and the Internet is between people exchanges, we have the same language, the same thinking, many things can be through the depth of communication to solve. In the printing industry and the Internet, people put forward, the ultimate goal of the Internet platform is quick printing shop customers away, but I want to say is, this kind of suspicion is not necessary. Because a picture wants to do just to participate in the interests of quick printing industry reallocation. We do not own the quick printing shop or printing factory, we only provide a platform and friends of printing industry issued invitation for cooperation.
We also firmly believe that printing industry of the future must be to rely on the development of the Internet industry and development. All the things are adventurous persons to have access to opportunities for maximum benefit, any conservative behavior will not promote the enterprise progress. Combination of printing and Internet is the inevitable trend of future development, we need to do just roll with the punches.
