By the end of 2013, E-print group listed in Hong Kong News brush explosion printing circle, by virtue of the E-print network printing mode to outshine others into public view.E-print group, the first subsidiary BioDuro online printing Co., Ltd. was established in 2001, 15 years, they have been writing Internet Printing ＂marriage＂ of the story -- E-print in Hong Kong opened 15 stores, handling an average of over million orders, assets of more than 400 million Hong Kong dollars, remarkable achievements behind, is the collective wisdom of more than 500 employees and unremitting efforts. Printing company how to find suitable for future business How to get rid of? next, Mr. Chen Gangxiong, director of operations of Hongkong E-print Group Limited will be answering questions for everyone.
＂To do business with massive platform method＂
Remarkable performance is not achieved overnight.E-print also experienced from small to large, gradual development process. Chen Gangxiong admits: ＂E-print success in a large extent due to the development of the Internet, thanks to our used platform for massive business this mode.＂he said platform is E-print self-help printing platform, customers can 24 hours to log on to the platform, self-help orders, always check the progress of the orders, can immediately access to delivery information. It can be said that, the application of the most advanced Internet technology to build a platform, and constantly improve the business and management mode, which is to realize the E-print The basic reason of rapid growth.
Chen Gangxiong further describes: ＂is now the era of big data, we can not simply rely on people to manage, but should rely on a system to manage and control all production process. Managers no longer workshop inspection, we only need to a control center or a computer, a mobile phone, you can master all the process and data. Today to finish the production task, loss, have how many products are qualified, how many people are there in the post. All of these rely on data to speak.＂
In fact, only a collection of big data is not enough. The use of big data market analysis, judgment, and business management, this is the wisdom of E-print.
First, they help big data to analyze the business operation of the company, and try to promote sales. Chen Gangxiong, for example, said: ＂for example, we selected three months of data, if customers monthly or weekly orders, we do not need to worry about, but if he was 3 months are no orders. We\'re going to see customers really need what kind of service, and then use some promotions to attract customers.＂
Secondly, E-print through data analysis and understanding of customer orders habits, in order to optimize enterprise resource allocation. In the customer base of 50 million E-print, about 40% of the active clients. ＂Big data tells us that one day in the time period for which the order flow highest, of course, we need to ensure that there was sufficient manpower. In addition, we also found new demands of customers, like photo albums, do spray, is also based on the analysis of large data and derived from the new business.＂ Chen Gangxiong added.
Method for platform do the mass of business, the benefits are obvious: save the tedious bargaining session, to simplify the process, improve the efficiency. It is reported that orders for more than 70 percent of the E-print are obtained through the network platform. The network platform orders, looks simple, but actual situation to much more complex. Chen Gangxiong said: to the customer, the E-print self-help printing platform is a single platform; for internal staff, network platform is the work platform; not only that. It is also connected with a production platforms and material storage platform. Customer orders from that moment onwards, every job in the platform must carry out their duties. Closely together, only in this way, this huge system can run smoothly.
In the printing industry is booming today, E-print reason for rapid development, and they uphold the concept of innovation are closely related. Chen Gangxiong said: ＂we initially decided to do network printing, many people are not optimistic about, because we are against the tradition. But if a taste with traditional methods to do business, may follow the traditional together be eliminated. We are doing the printing, but the most important is, we provide the service, with the Internet platform, provide printing services for tens of thousands of customers.＂ is this innovative thinking the achievements of today\'s e-print. them based on printing, but out of the confines of the industry, The provision of a future oriented development path.
The backbone of the team E-print group operations center of the backbone of the team E-print group operation center
Quad core driving growth
So, how E-print can maintain rapid growth? In Chen Gangxiong\'s opinion, they rely on the powerful quad core driven, fast, convenient, quality, price level.
＂Only fast break＂was the motto of Kungfu star Bruce Lee. Today, fast is the market requirement, the trump card in the hands of E-print is. Self-help order process to replace the manual service process, not only to accelerate the speed of order processing, but also respond online number of customers, let customers so that customer satisfaction is higher. Chen Gangxiong said: ＂ten years ago, the customer to do the card, at least have to wait 7 days to get, now E-print basically one day be able to get the job done, is the benefit of the customer.
And fast, it is the best annotation to the short version of the printing and printing industry in the digital era characteristic.E-print seize this one point. Chen Gangxiong stressed: ＂we do a short version of the business of printing, or said on-demand printing, you can do a small amount, even a book can do. Now, more and more people in the business, more and more small and medium-sized enterprises in the growth, they to print the total demand does not fall up. And short version of the demand for printing is not subject to economic impact on the environment. In a word, the future market is very big.＂
To achieve fast, but also on the printing plate with, and E-print is the technical experts. Then, starting from business cards and leaflets product, join version, for Chen Gangxiong, those in the past is still vivid in my mind. ＂Later, our production speed faster and faster, more and more types of products. Chen Gangxiong said, printed as\" a train ＂,＂ to other guests, to start to accumulate enough, can control the printing this train, to achieve to the ultimate goal of quick victory\'.
Fast is on the one hand, and passenger convenience is more important, which can greatly enhance the customer experience favorability.E-print not only network platform, there are 15 stores, easy to have the needs of customers choose the nearest paper, look like, pick up. Due to simplify the process of design, E-print does not deliver goods to the doorstep, but customers can cross delivery ＂. Chen Gangxiong explained:＂ for example, customers in a district office to be in area B to participate in the exhibition, he can order in a district, in the delivery of B District. ＂
E-print group\'s and a design easy website that specializes in providing business cards, card printing services. Customers can not only in the tens of thousands of templates, reserve rich color and font library of freedom of choice and personalized collocation, can now relax and enjoy a minute design experience and affordable products. Today, the price may not be the problem, convenient or not determines the tendency of balance in the customer heart.
