We are in a great change of technology, transport and global competitive pressures. All printing enterprises will face serious challenges, whether they are located in which corner of the world.
Aspect one
Printing industry is experiencing a great change, the progress of technology, the cost of transportation and the increasing pressure of global competition. Asia Pacific region is expected to become the fastest growing market. By the influence of the developing markets such as China and India, publishing and commercial printing has always maintained a high growth rate. In Vietnam, Philippines, Thailand and Malaysia, the demand for high-end packaging products continue to rise, the printing industry in Asia has done a good job in a certain period of time to maintain the dynamic rise.
Aspect two
With desktop publishing has become the mainstream, the printing plant will lose control of the prepress process. Color printing technology will from the current 58% growth to 2020 85%. Ink jet printing technology to have a challenge to digital printing technology. File electronic transmission technology has fundamentally changed the face of the printing industry. .Personal computers software and the standardization of the page description language of the emergence of further deprive the printing plant of the production control. Designers can complete the design and production of the file sent to any one of the printing equipment - or internal printing machine.
Aspect three
Office supplies retailer to provide customers with digital printing services will affect the development trend of digital printing shop. There are more and more of the printing factories began using electronic databases to drive their production. Labels, folding carton, plastic CARDS and coupons page of these products will become the area of rapid growth.
Aspect four
By 2020, about half of the printed matter will be produced on a digital printing press. Variable data printing will become the main driving force of the industry. But the speed and the number of the transfer is still an important consideration. Marketing companies will be customized and personalized marketing materials to get rich rewards, on the next ten years, on the basis of the printing technology will cede a portion of their own market to digital printing technology, however, digital printing technology will never replace lithographic printing.
Aspect five
40% of print buyers surveyed said that they will find the suitable printing service provider around the world which will have a huge impact on the printing press and the entire printing supply chain. Special edition time has become the key factor when customers choose the printing shop, because they always want to squeeze more time from their printing partners. Currently in the United States, 8% products are required to complete the work in 24 hours. And this ratio is expected to grow to 30% in 2020.
Aspect six
All work processes are designed for printing, in addition to the work processes that are designed for electronic publishing: JDF (job definition format) and XML (Extensible Markup Language) will be the protagonist in the printing industry.
CTP is just a part of the work process. CTP requires all of the pages are in the form of electronic documents. Since the printing factory has introduced the CTP system, many designers can direct dialog with the printing factory rather than through prepress service departments to convey their views. CTP technology during 1993 to 1998 growth speed is very slow, but it made an explosive growth in within the recent two years, and from the hand of the prepress media services took a lot of business. Now, CTP technology has entered its mature stage, and has become the ideal choice for many large printing factory.
