The author of this paper is Matt Jennifer, an expert in the United States of America online printing. Some of the recommendations of this paper are more suitable for the development of the United States B2C printing business, but for the same type of electricity supplier in China, also has a certain significance.
What is e-commerce
marketing strategy?
Let us look at the present situation of electronic commerce, the flow is the
fundamental. If there is no way to find you through the network, in this game,
you will be out. Therefore,
for online business, you must first do, is to increase your traffic.
1 what is your position?
(Geographic location, customer type, vertical market)
In general, the more specific the better, if the location is very vague, it is likely to get lost (or disappeared in the network).
2.How to ensure your information will be searched?
Paid search, content marketing, social media, etc. this is a very important aspect, which will drive your future marketing investment / budget scale.
3. what kind of service do you want to sell on the Internet?
Such as model products, medical products, photo album products, etc
4 .who is in your team to implement your marketing strategy?
The most economical way is to create compelling content information, and through social media to import flow. This needs to continue and never stop the investment.
5. how did you do let this new business be integrated with your existing technology (such as print MIS)?
I do not recommend investing in integration, unless you can guarantee to the current marketing activities into the actual demand. As for only one B2C live stage every day, do not need to re integrate investment. Consider the feasibility of long-term integration when you are sure the web is printed.
6. how do you measure your success?
Unlike offline marketing, the network printing can be traced almost all the things, and quantitative analysis to improve the analysis obtains the improvement target. The measure of your success criteria can be start from a statistical benchmark (which can be a lot of zero, and also can be the turnover of the day / week / month) with the goal of the gap. The standards you set up need to ensure that you and your team are moving in the right direction.
